AKILA X NBA

A fast-paced collaboration between Akila and the NBA, where basketball-inspired motion meets sleek eyewear. Each pair of sunglasses is showcased in dynamic still-life scenes, with shifting backgrounds creating a seamless, looping flow. Precision-crafted sound design ties everything together, adding energy and realism to every frame.

Fun Fact:
This project came with a quick turnaround, demanding both creativity and adaptability. Created during an intense ice storm in Montréal, production pushed through unexpected power outages—relocating overnight to ensure a flawless final delivery.

Direction and Execution: Custoblanch
Modeling: Keegan McDougal
Animation Support: Vénus Grivegnée
Sound Design: Brandon Woodward

Made With: Houdini, Redshift, Maya, After Effects, Substance Painter, Photoshop