Ciello by Cozey

For Cozey’s Ciello modular sofa, we showcased the flexibility and ease of creating a personalized sofa experience. With the ability to mix and match different pieces, the Ciello can adapt to any space and style. We highlighted this key feature by transforming the sofa’s design across two unique spaces, emphasizing the versatility of the product.

 

We kicked off the video by animating the pieces floating out of the box and effortlessly assembling themselves, illustrating just how simple it is to set up. The video wraps up with the sofa folding itself back into a perfect composition of boxes. To tie it all together, we filmed a hand interacting with a screen, symbolizing the ease of purchasing directly from the website.

The sound design played a critical role, bringing every motion and transition to life with precision.

Direction and Execution: Custoblanch
Animation support: Vénus Grivegnée
Sound Designer: Junior Vignault

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Made With: Houdini, After Effects, Photoshop